IKEA Interactive Mattress Ad

Posted on May 11, 2007

Shake Well Before Use found this neat in-store IKEA ad that features a projection of a man sleeping on a bed.
Using an interactive projection of a sleeping man (or couple) on a mattress, he kindly rolls over when you approach to try it out yourself. Perhaps it's that Swedish charm, but some customers might claim they don't receive near the same courtesy at home.
It's pretty clever and there will probably be more of this type of advertising.




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