Supermarket 2.0 is a hilarious look at what a supermarket would be like if it were run like today's web, with social
networks, incredibly unhelpful tags, wish lists, customer product ratings, weird search results and
user-generated content.
Learn the concept of Web 2.0 in under five minutes with this new video. The video has been viewed over 1.1 million times and has been linked to from over 600 blogs. Good Morning Silicon Valley notes that video was made by Michael Wesch, an assistant professor of cultural anthropology at Kansas State University. There is a blog for his class called Digital Ethnography. You can read a transcript of the video here.
